Services

OwnRoot offers customized services designed to meet your needs. 

Focused on the health of your business, we design personalized strategies that optimize and grow your business without compromising your unique voice in the wine industry. 

Business Strategy 

Branding

DTC Programming

Wine Club Design 

Allocation Management 

Email Marketing

E-Comm Optimization

Collateral & Content Creation 

Digital Marketing 

BUSINESS STRATEGY: 

A healthy business starts with a plan. Whether you have been in business for two months or 20 years, if you do not define and redefine your vision, goals, and strategy you are treading water. Together we will craft your mission statement, outline your sales goals and define a 5 year plan to achieve success. If you don't know where you are going, how will you get there? 

BRANDING:

Consistency is key in branding. From defining fonts to web design to collateral and email templates, a brand book streamlines your business and creates a visual ease for all marketing efforts. 

DTC PROGRAMMING:

How will you reach your audience? How will you get your wine in front of new consumers? Sales cycles start with connection, and being in control of each step of the consumer sales cycle drives customer lifetime value. By defining a system and a plan, we can reach our goals and be successful at connecting with customers and keeping them engaged. 

WINE CLUB DESIGN & ALLOCATION MANAGEMENT:

Facing fierce competition for customer dollars, how do you compete in the subscription space? What makes your wine club or allocation program unique? Crafting a membership program that not only absorbs inventory, but also converts customers to ambassadors is critical. We can evaluate existing club strategies and optimize membership performance while streamlining processes for you and your team.

EMAIL MARKETING & E-COMM OPTIMIZATION:

OwnRoot will segment and scrub your existing database, creating a dynamic list comprised of an active audience. Well designed email templates and compelling content foster continued connection to your audience. Defined call to actions lead to increased sales and drive revenue base on inspired asks and visual storytelling. We will design and execute your e-comm campaigns on schedule.  

COLLATERAL & CONTENT CREATION:

Your collateral speaks to who you are. What people touch and feel communicates to them the investment you are making in your product. Beautiful order forms, sales sheets, club inserts, etc are part of your brand and voice. We will guarantee they shine.  

DIGITAL MARKETING 

Creating a marketing calendar utilizing technology across multiple platforms will streamline your campaigns and maximize your ROI. Using tools such as HootSuite and Facebook Ads, we will design and execute campaigns that fit your budget and deliver results.